The Cone Bra: From Vintage Icon to Modern Statement

The Cone Bra: From Vintage Icon to Modern Power Statement. In the world of lingerie, few silhouettes have had as much cultural impact as the cone bra. With its unmistakable pointed shape and architectural structure, the cone bra is more than just undergarment history—it’s a symbol of bold femininity, fashion rebellion, and timeless confidence.

From mid-century movie stars to pop culture icons like Madonna, the cone bra has remained a striking and powerful statement. But what exactly is a cone bra, and why is it making a comeback in today’s modern wardrobe?

Let’s dive into the history, design, and current revival of this iconic piece.

What Is a Cone Bra?

A cone bra is a type of structured bra designed with projected, conical-shaped cups—unlike the rounded, molded styles popular today. It gained prominence in the 1940s and 1950s, offering lift and definition at a time when shapely silhouettes were celebrated in fashion.

Also known as a bullet bra or torpedo bra, the cone bra was often worn under sweater tops or fitted blouses, creating the classic “sweater girl” look.

A Brief History of the Cone Bra

• 1940s–1950s: With innovations in lingerie design post-WWII, the cone bra emerged as a way to accentuate the bust and complement the era’s hourglass fashion ideals.

• 1980s–1990s: The cone bra was reintroduced into pop culture by Jean Paul Gaultier, who famously designed the structured bra corset worn by Madonna during her 1990 Blond Ambition Tour. It became a symbol of female power, rebellion, and control.

• Today: The cone bra has evolved into a fashion-forward, retro-inspired piece reinterpreted by lingerie designers who value both style and structure.

Who Wears a Cone Bra Today?

The cone bra isn’t just for vintage lovers or costume designers—it’s being embraced by modern women who appreciate its bold aesthetic and supportive structure.

Perfect for:

✅ Fashion enthusiasts who love retro and pin-up style
✅ Full-busted women seeking sculpted, forward projection
✅ Performers, stylists, and fashion photographers
✅ Anyone who wants to make a confident style statement

At Olivia Paisley Intimates, we believe in celebrating all forms of femininity—and the cone bra is a powerful part of that story.

Key Features of a Cone Bra

When shopping for or styling a cone bra, keep these expert details in mind:

🎯 Conical Shaping

Cups are crafted with spiral stitching or paneling to create projection and support.

🎯 Non-Stretch Fabric

Often made from woven, structured materials (like satin or taffeta) to hold shape.

🎯 No Padding, No Mold

Unlike push-up or molded bras, cone bras create lift with architecture—not foam.

🎯 Full Band Support

Most cone bras include a wide band and back closure for stability and security.

How to Wear a Cone Bra Today

While bold, the cone bra can be styled in both dramatic and subtle ways:

• Under vintage dresses or 1950s silhouettes for period authenticity

• As outerwear—styled under a blazer or sheer blouse for runway-inspired looks

• With high-waisted pants or skirts to balance proportions

• Layered in boudoir shoots or editorial styling

It’s not just lingerie—it’s fashion armor.

Cone Bras at Olivia Paisley Intimates

At Olivia Paisley, we curate specialty lingerie pieces that blend classic craftsmanship with modern comfort. Our cone bras are available in structured vintage styles and reimagined soft-cup silhouettes, with sizes designed to flatter full busts and curves.

We offer:

• Authentic vintage-inspired bullet bras

• Soft-cone bralettes with retro stitching

• Cone corsets and shapewear with modern materials

• Expert fittings in-store or virtually to get the projection just right

If you’re looking to explore cone bras for the first time or add a fashion-forward piece to your lingerie drawer, our team can help you find the perfect fit and style.

Final Thoughts: Bold, Sculptural, Iconic

The cone bra is more than a nostalgic throwback—it's a celebration of femininity in its most architectural and unapologetic form. It offers a unique way to express confidence, style, and individuality while honoring the artistry of lingerie design.

Whether you’re drawn to its vintage charm or modern fashion edge, one thing is clear: the cone bra is here to stay.

🔍 Visit Olivia Paisley Intimates

📍 Find us in Woodland Hills, CA
🛍 Shop our exclusive vintage-inspired lingerie collection online
💬 Book a fitting or virtual consultation for personalized sizing and support

Because lingerie is more than what you wear—it’s how you own it.