Lily of France®: Where Innovation Meets Everyday Elegance
Lily of France®: Where Innovation Meets Everyday Elegance in Lingerie
In the ever-evolving world of intimate apparel, few brands have successfully balanced modern fashion trends with all-day wearability quite like Lily of France®. Known for its youthful edge, innovative designs, and commitment to comfort, Lily of France has become a trusted name for women seeking affordable, stylish, and supportive lingerie.
Whether you're shopping for a no-show T-shirt bra or a wire-free push-up style, Lily of France delivers flattering solutions that move with you—without compromising on fit or flair. In this expert breakdown, we take a closer look at what makes Lily of France a standout in the lingerie world.
The Story Behind Lily of France®
Founded in the 1920s and reimagined in the 1970s as a fashion-forward lingerie brand, Lily of France quickly gained attention for its bold advertising, body-positive messaging, and dedication to innovation. The brand became a staple in department stores and women’s closets alike, celebrated for bringing runway-inspired looks into everyday lingerie.
Today, Lily of France is owned by HanesBrands, a leader in comfort-first apparel, and continues to offer trend-driven designs with a strong focus on fit, flexibility, and functionality.
What Sets Lily of France Apart?
✨ Everyday Comfort with a Fashion-Forward Twist
Lily of France specializes in modern lingerie that blends comfort with confidence. Their designs cater to active, style-savvy women who want their undergarments to be as flexible as their lifestyle.
👗 Versatile Designs for Every Occasion
From lightly lined bralettes to push-up plunge bras, the brand offers a range of styles suited for work, workouts, and weekends—with an emphasis on seamless silhouettes and wireless support.
🪡 Innovative Materials & Construction
Lily of France bras often feature smoothing microfiber fabrics, convertible straps, and tag-free interiors, ensuring that every piece feels as good as it looks. Their wire-free and underwire styles are designed with breathable support and flexible shaping.
💸 Affordable Luxury
One of the most appealing aspects of Lily of France is its accessible price point. While offering high-quality construction and modern aesthetics, the brand keeps affordability at the forefront—making style and support available to all women.
Top-Rated Lily of France Styles
1. Gel Touch® Push-Up Bra
This best-selling bra offers natural lift and cleavage-enhancing technology using gel pads rather than foam. Ideal for women who want a fuller look without added bulk.
2. Lightly Lined Bralette
Combining softness with subtle support, this bralette is a go-to for casual days. Perfect under loungewear, tanks, or oversized tees.
3. Extreme Comfort® Wire-Free Bra
Designed with wide straps, flexible side wings, and molded cups, this bra gives you all the support you need without a single wire. A must-have for everyday wear.
4. Convertible Multi-Way T-Shirt Bra
A wardrobe essential, this bra disappears under clothing and can be worn five ways—strapless, halter, criss-cross, one-shoulder, or classic. Great for every outfit, every day.
Who Is Lily of France For?
-
Teens and young adults exploring their first foray into fashion lingerie
-
Women seeking stylish bras that multitask—from date night to work meetings
-
Comfort-lovers who want modern styles with soft, breathable support
-
Budget-conscious shoppers who want high quality without the luxury price tag
Whether you're dressing up or keeping it casual, Lily of France offers intimates that meet the moment with elegance and ease.
Final Thoughts
Lily of France® remains a go-to lingerie brand for women who want it all—comfort, lift, versatility, and style. With their ever-evolving collections, inclusive sizing, and commitment to fashion-forward design, it’s no wonder this brand continues to earn a loyal following.
For those who believe that lingerie should empower, not restrict, Lily of France is a name worth knowing—and wearing.
